PSYMULATOR™ — Performance Intelligence Engine

The problem

Negotiation training talks about tactics.
Performance happens elsewhere.

Your people know the theory. Then the counterpart raises their voice, the deadline lands, Legal escalates — and the discount is given before anyone notices. Deals are not lost in seminars. They are lost in the heat.

Giving in early

The first concession usually comes in minute ten — politely, quietly, and for free. Where does your team give up leverage without noticing?

Escalation

When Legal, Engineering or the other board steps in, does your team steer the escalation — or get steered by it?

Knowledge that doesn't scale

Your best negotiator's instincts live in one head. Every deal that person doesn't sit in pays the difference.

The concept

Nobody gets stronger by reading about training.

That is why PSYMULATOR™ is built as a gym, not a course. Your team spars against psychologically realistic AI counterparts that push back hard, gets coached in the moment, and returns every week — stronger, calmer, harder to move. Real strength is built under load. So is negotiation performance.

How it works

Three pillars. One engine.

Three pillars, one engine: spar in the gym, get coached in the ring, read the results on the scoreboard. Measurable from the very first hour.

0 1ENGAGE

Immersive role-plays with psychologically realistic AI counterparts

High-stakes simulations that feel like Tuesday's worst meeting: margin pressure, hard anchors, sudden escalations. Sweat here, not at the table.

Defend positions against aggressive counterparts
Negotiate under margin pressure
Steer escalations from Legal, Engineering & executives
Tactical Fight Club: live sessions for cross-company learning

0 2LEARN

Personal AI coach. In real time. In every session.

A coach in the ring, every round. Feedback lands the second behavior happens — on positioning, resistance and decisions — not three weeks later in a workshop.

Real-time feedback after every negotiation round
Personalized development paths per participant
Measurable improvement within 60 minutes
A safe practice space — without losing face

0 3CORPORATE INSIGHT

Your team's negotiation behavior — finally measurable.

The scoreboard for the board: where leverage leaks, who folds early, what your top performers do differently — anonymized, measurable, actionable.

First company-level analysis after ~20 minutes of interaction
Anonymized cohort reports at strategy level
Board calls with senior consultants: data → strategy
GDPR-compliant · individual data stays confidential

Performance intelligence in practice

Training becomes measurable behavior change.

Every round is scored. Every score feeds the trend. Within weeks you can point at a line on a chart and say: this team folds later, positions harder and closes stronger than it did last month.

Performance Trajectory

Cohort · 14 sessions

Performance score Trend line

What the data shows

Clear upward movement.
Measurable from the first 20 minutes of interaction.
Structure, positioning and closing improve in sequence.

Key pattern

The toughest counterparts produce the biggest learning leaps. Pressure is the engine of growth.

Company Skill Profile

Before → After

CRConcession Resistance

2.51
3.34

PSPressure Stability

2.49
3.18

CPClarity & Positioning

2.25
3.08

OHQObjection Handling

2.21
2.93

CSClosing Strength

2.00
2.86

Improvement per Metric

% Improvement

+33%

+28%

+37%

+33%

OHQ

+43%

Closing Strength +43%: This metric rises last — confirming that positioning, stability and objection handling take effect beforehand.

The program in detail

9 high-impact elements. One integrated system.

Each element feeds into the others — a 6-month cycle of 3 months sprint and 3 months sustainability phase.

— 01 —

Tactical Challenge Analysis

15-min questionnaire + exclusive Tactical Challenge Report. Cohort level.

— 02 —

Tactical Knowledge Boost

Curated input library + Learn & Play + 12-month club rotation.

— 03 —

Agentic Empowerment Sprint

Personalized journey in a safe space. Immersive characters & personal coach.

— 04 —

Individual Performance Intelligence

In-depth behavioral discovery reports. Strictly confidential. Personal level.

— 05 —

Tactical Fight Club

Live online sessions: learn, share, challenge. Cross-company. English.

— 06 —

Rise & Shine Gamification

Celebrate wins, share best practices, reach new levels. Individual + cohort.

— 07 —

Board Calls

Strategic advice from senior consultants for your internal board.

— 08 —

Corporate Performance Intelligence

Strategic view: anonymized behavioral discovery reports at cohort level.

— 09 —

End-of-cycle Assessment

Analysis of the challenges ahead. Strategic level.

Tactical Fight Club

Negotiate live. Against humans. With a coach in the ring.

In the Tactical Fight Club, participants face negotiators from other companies in moderated live sessions — with a senior coach who watches every round and gives feedback.

LIVE · CROSS-COMPANY

What AI sparring can't replace: the human across the table.

AI counterparts sharpen reflexes and routines. What they can't reproduce are the small, unpredictable reactions of real negotiation partners: the shift in tone, the pause before the answer, the spontaneous argument no one sees coming.

In the Fight Club, experienced negotiators from different companies compete against each other. They encounter styles and tactics no AI counterpart can simulate — and learn from every match.

WHAT THIS ACHIEVES
Negotiation experience normally builds over years. In the Fight Club it condenses into weeks — every session a new sparring partner, a new style, a new chance to learn.

Live online sessions

Moderated calls at a regular cadence — no recording, no autopilot. If you're in, you're in the thick of it.

Human against human

Real negotiation partners from other companies. Real reactions, real friction, real learning curves.

Coach in the loop

A senior coach observes every round and delivers structured feedback — on behavior directly, not on theory.

Business impact

From skill practice to better deal quality.

The gym is the means. The table is the point. Here is what changes where your money is actually decided.

The strongest effects emerge where negotiations are won or lost.

PSYMULATOR™ focuses on behavioral levers with a direct impact on outcomes: defending key positions, resilience under pressure, consistent closing and commitments.

MADE FOR BUSINESS
No technical integration project, GDPR-compliant, individual performance data stays confidential.

Stronger defense of key positions

Participants hold core points longer and justify them more precisely.

Greater resistance under pressure

Objections and escalations are handled in a structured way instead of leading reflexively to concessions.

More consistent closing

Closing and commitment strength rise once the upstream behavioral dimensions take effect.

What sets us apart

We combine what usually stays separate.

Semi-customized

Approved standards + a tailored learning journey & challenges for your context.

Best of 3 worlds

Individual safe-space learning + company cohort sprint + cross-company inspiration.

Rise from any level

A parallel excellence journey — from junior to silverback level.

Minimal effort. Maximum impact.

Time-efficient, personalized, with a built-in sustainability phase.

Vertical integration

From individual learning to a strategy-level approach — one engine.

Boost & Sustain

3 months of high-intensity sprint + 3 months of sustainability phase in a 6-month cycle.

Plans

Investment. Transparent.

Three entry options — from the 3-month Test Pilot to enterprise implementation. Start within 1 week of ordering. 50% on order, 50% one month after kick-off.

Alumni program

Tactical Clubbing + Agentic Gym + 1× board call. Successful learners from €49/month (min. 10 participants).

The book

The method behind PSYMULATOR™ — as a book.

Boardroom Psychology combines psychological expertise with the reality of modern leadership: decisions under pressure, negotiations with consequences and management in complex situations. The book shows how Tactical Psychology can be applied deliberately to create impact, manage risk better and consistently improve execution.

At its core is the question of how psychology becomes useful where it makes the biggest difference: in the boardroom, in critical conversations and in moments that hinge on EBIT, risk and execution.

AuthorDr. Klaus Lassert

Price24,50 € incl. 7% VAT

Published2024

Order the book →

Negotiation training talks about tactics.Performance happens elsewhere.

Giving in early

Escalation

Knowledge that doesn't scale

Nobody gets stronger by reading about training.

Three pillars. One engine.

Immersive role-plays with psychologically realistic AI counterparts

Personal AI coach. In real time. In every session.

Your team's negotiation behavior — finally measurable.

Training becomes measurable behavior change.

Performance Trajectory

What the data shows

Company Skill Profile

Improvement per Metric

9 high-impact elements. One integrated system.

Tactical Challenge Analysis

Tactical Knowledge Boost

Agentic Empowerment Sprint

Individual Performance Intelligence

Tactical Fight Club

Rise & Shine Gamification

Board Calls

Corporate Performance Intelligence

End-of-cycle Assessment

Negotiate live. Against humans. With a coach in the ring.

What AI sparring can't replace: the human across the table.

Live online sessions

Human against human

Coach in the loop

From skill practice to better deal quality.

The strongest effects emerge where negotiations are won or lost.

Stronger defense of key positions

Greater resistance under pressure

More consistent closing

We combine what usually stays separate.

Semi-customized

Best of 3 worlds

Rise from any level

Minimal effort. Maximum impact.

Vertical integration

Boost & Sustain

Investment. Transparent.

Alumni program

The method behind PSYMULATOR™ — as a book.

Ready for measurably better negotiations?

Negotiation training talks about tactics.
Performance happens elsewhere.